Too Belles Boutique Brings Southern Fashion to the Fresh Market Shoppes

  • Too Belles Boutique HHI Fashion

Don’t fret over what to wear to fall festivals or tailgating parties! Just head over to the newest clothing boutique on Hilton Head Island, Too Belles Boutique, and grab an outfit steeped in the latest styles.

Whether it be a light vest, plaid scarf, flirty dress or suede booties, this new women’s shop is ready to fill the closets of Islanders and visitors alike. With prices ranging from $5-$150, the shop gives guests a little something at every price.

“I want customers to feel as if they are shopping at a really high end boutique that they can afford but not feel guilty about,” said Owner Jackie Wells-Lindstrom.

Too Belles Boutique has the charm of a Charleston shop on King Street with its pretty, and a tad bit preppy, southern style of clothing, with brands such as Judith March and Mud Pie available. Wells-Lindstrom explains it as the Old South mixed with French flair.

“Most of my things have that southern flair to them and I’m trying to stay true to that, because I am a southern girl,” Wells-Lindstrom explained. “I picked out things that I would wear.”

  • Too Belles Boutique Hilton Head Island

Before opening in August 2016 on Hilton Head, Too Belles Boutique was an online store. Wells-Lindstrom started the business with a friend November 2013, but about a year and a half ago, she bought out her partner and shut down the website, in an effort to focus the brand.

“When we started, it was a lot more gift and a lot less apparel,” she pointed out.

In April, Wells-Lindstrom acquired the space, which was formerly Advanced Integrated Controls, in the Fresh Market Shoppes, about five minutes from Shelter Cove Community Park. With help from her family and friends, she flipped the space, turning it into a pink and white women’s boutique, complete with carriage lights, an indoor black-and-white striped awning and chalkboard window behind the check-out counter and pink walls filled with everything from red blouses and flowy dresses to cozy cardigans, work wear and jewelry to complete the look.

Too Belles Boutique Bracelet Bar

Photo courtesy of Too Belles Boutique.

“I don’t wear big earrings or big necklaces, but you’ll always find a stack of bracelets on me. It’s my thing,” Wells-Lindstrom said. “So I’m going to help other people have my thing.”

In the back of the boutique, past the sleek Prussian/Persian blue couch and the ravishing display of shoes, guests will find a bracelet bar. This charming corner features arm candy for sale in sets, as well as individually priced, ranging from $7 to $35 a piece, so shoppers can stack in style.

Another hot item is the Feeling Smitten Bath Bakery line, which features cupcakes bath bombs, bath pops, shower truffles and anti-stress Epsom salt slushies. The shop will soon have a line of candles coming in whose scents include gunpowder, antebellum, sweet tea, Sunday brunch. Wells-Lindstrom is even hoping to get a custom Hilton Head scent and possibly a custom Bluffton scent out on her shelves too.

  • Too Belles Boutique Smitten Bath Bakery Line

But it’s not just bath pops, beachwear and boots on her mind. Wells-Lindstrom said that a big part of what she wants to do with this store is give back.

“God really blessed me with this business and I intend to do his work, somehow someway,” she said.

One way Too Belles Boutique is doing this, is by supporting the McKinsey Foundation, an organization formed to help the homeless children living on the streets in Kampala, Uganda. The foundation was created in honor of McKinsey Cook, who travelled to Uganda on a mission trip to help build a boys’ home before she passed away in a tragic car accident at 20 years of age. Wells-Lindstrom went to high school with McKinsey’s mom and hopes to support this cause with several events and promotions, in which a portion of the proceeds will benefit the McKinsey Foundation.

“I’m just learning so much through this experience,” Wells-Lindstrom explained. “I’m constantly teaching my kids that if they want something, they have to put feet to the dream. I’m already happy where I am because the other week my daughter wrote me a letter that said, ‘Thank you for showing us how to dream and then how to work to get it.’”


Too Belles Boutique is located at 890 William Hilton Pkwy., open Monday-Saturday from 10 a.m.-7 p.m. and Sunday from noon-4 p.m. For more information, call Too Belles at (803) 665-1204 or go to